William Hill Review

Overall score: 4.5
Games selection
Bonuses and offers
Support and payments

About William Hill

William Hill, with the same namesake as its founder, launched in 1934 way back when gambling was illegal in the UK. Over 70 years later this household name moved to online casino, opening up its offerings of slots, sports and live games to players from at least 175 countries around the world. It is operated by WHG Limited and was floated on the London Stock Exchange back in 2002. They claim to be ‘the home of betting’ but are they a great place for live tables? Find out in our William Hill review.


An industry-pioneer
Lack of variety in promotions
Three bespoke gaming areas
Provider selection is limited
A transparent VIP programme
Lower choice of games on mobile
24/7 customer support
A dedicated live casino app


By working under numerous subdomains, this operator is able to offer William Hill live casino on a dedicated site. They work closely with Evolution Gaming who host three areas of bespoke tables. Mayfair is often seen as the professional studio with VIP stakes and outgoing croupiers at your service. The Vegas room captures the essence of the real place with slot machine sounds in the background and tables names such as ‘Genie Jackpot’. Macau is the most reserved room with dealers who are formal in their delivery. Standard blackjack and roulette are available in all areas, with baccarat and Texas hold’em in a few rooms.


New UK players are treated to a William Hill casino bonus of 100% up to £100 with 50x wagering requirement. This welcome offer comes with a 100% contribution on all live roulette and poker tables while blackjack and baccarat games come with a 50% contribution. Their promotions page is filled with different types including daily deposit matches, weekly prize pots, leaderboards and special bonuses on their exclusive tables such as their Suited 777 Bonus one.

VIP Players

Gamblers with a penchant for placing large chips will benefit from the number of high stakes tables to choose from. But the real treat is the invitation-only William Hill VIP club. The benefits include your own loyalty manager, personal service from the pit boss team through instant video chat, higher cash bonuses and access to top-class events. All you need to do is make sure your profile status is contactable. If your activity, level of play and loyalty meet their criteria, they’ll be in touch!



William Hill.com has a dark, traditional look that’s almost akin to that of a land-based location. Its navy backdrop is the perfect hue to complement the gold accent. It has a conventional design with its 9 product offerings across the top of the page and a promotional banner underneath. All the casino tables are placed at your fingertips with large, gilded game tiles that are split by category and then by room. Overall, it’s an exceptionally inviting layout on both mobile and desktop.


The makers of industry’s first Apple Watch app certainly know a thing or two about creating a functional product. Available on desktop and smartphone, the navigational menus and categories site across the top in their usual place and in a hamburger menu respectively. It’s all very intuitive and the ease of use remains consistent across devices. There’s also a dedicated live casino app if you prefer to play William Hill on mobile.


William Hill UK players have a myriad of payment options to choose from, with weekend processing available. A minimum deposit of £5 can be made through VISA, MasterCard, Maestro and Entropay while a withdrawal may take between 3 to 5 working days to reach the player. E-wallets including Pingit, Skrill, PayPal, Neteller and Eco require a deposit of at least £10 and 1 working day to process any withdrawals. What’s different here is the option to add funds to an online account through a William Hill CashDirect voucher purchased at any one of their shops. This method has a minimum deposit and withdrawal of £10 and a maximum of £5,000, effective immediately.


Players can reach William Hill customer support through the chat and ? icons found to the bottom left of your screen. You can choose to speak directly with an agent, 24/7, via real-time chat, email (customerhelp@williamhill.co.uk) and telephone (0800 0856 296, freephone). Otherwise, there’s a thorough FAQ section with information on everything from general settings to gaming queries.


William Hill plc is operated by WHG (International) Limited, a company registered in Gibraltar. It is licensed and regulated by both the UK Gambling Commission aside from being licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner. The company is also a registered I.B.A.S. bookmaker and a Registered Data Controller under the Gibraltar Data Protection Act 2004.

Responsible gaming

By working closely with governing bodies and charities, William Hill casino provides a variety of controls that customers may benefit from. These include deposit limits, account restrictions on certain parts of their product offering and time reminders. The options to set a short timeout and self-exclude are also available.


William Hill is UK gambling pioneer and their take on live casino certainly shows this. With a good section of bespoke games there’s plenty to choose from however your selection is limited to one provider. They offer new players a warm welcome with dedicated promotions thereafter. We recommend joining and remember, we’ll be the first to inform you of any updates at LiveCasino.com.