Unibet Review

Overall score: 4.5
Games selection
Bonuses and offers
Support and payments

About Unibet

Unibet came to fruition in 1997 with founder Anders Ström’s wish to share his betting expertise with the world. Since its digital launch in 2004, this online casino continues to spread its knowledge on live tables, sports and slots with over an estimated 9.5 million customers across all its brands. It’s listed on the Nasdaq Stockholm, awarding-winning and forms part of the renowned Kindred Group, which lends to its strong status with players. But do its real dealer games fit neatly into their brand and are they well-catered for? Find out in our Unibet review.


A well-known and acclaimed brand
Navigation is less intuitive than more modern sites
Wide selection of games from various providers
Difficult to find customer support contact information
Bespoke tables on offer
Facts on their VIP programme are not available on site
Regular live casino promotions
Helpful how to play guides for new players


This operator got its start in sports but nowadays its game portfolio rivals many. From slots, bingo, lottery betting, poker and last but not least Unibet live casino, they’ve pretty much covered all bases. Evolution Gaming takes its pride of place in their lobby with numerous titles to choose from including live blackjack and roulette as well as branded Unibet tables. Alongside this pioneer, you’ll also find tables from NetEnt Live.


New UK players are greeted with a 200% match up to £200 Unibet welcome offer. Unfortunately, this bonus is not specific thus table games only contribute 10% to the 35x wagering requirement. Live casino promotions keep these bonuses coming in the form of cash cards and in-game campaigns on their dedicated tables.

VIP Players

Surprisingly, no specific Unibet VIP programme is mentioned on their website, but one is available. Customer support agents we spoke with advised that loyalty is rewarded with specialised service, bonuses and events but they were a bit vague on the details. We’ll let you know what it’s really like once we reach that player level.



Upon launching Unibet.co.uk, you’ll see bright green branding and a substantial sports betting area. A simple flick of the navigation bar will take your straight to their live casino games. They’re quite organised with the typical promotional banner at the top and a grid of table tiles beneath this. Next to these, you’ll see gateways to different offer pages as well as a list of recent winners and access to tutorial videos. These extras may be a bit too messy for some but despite not being the most aesthetically-pleasing site, it’s still functional.


As expected from such a powerhouse, the site is very simple to browse, and different parts are where you’d expect them to be. It works well on both desktop and mobile with similarities between each. Unibet mobile looks good with different sections for every type of game and quick access to each of the lobbies, and there’s also a dedicated app for iOS. Certain parts of it are less instinctive, but it works well overall.


Unibet UK players have plenty of payment methods to choose from including debit and credit cards, bank transfer, prepaid cards such as Paysafecard and Ukash, and e-wallets such Skrill and Neteller. Making a deposit, and a subsequent withdrawal, is simple as their detailed FAQ pages guide you through every step. They advise that most deposits are processed immediately whereas other payments may require a few minutes to reach your account. Withdrawal processing times also vary, with some methods needing up to 5 working days.


Potential and present players alike can contact Unibet customer support 24/7 through instant chat, email (info-uk@unibetsupport.com) and UK freephone (0800 329 393). Finding this information is slightly unintuitive as these contact details are listed beneath access to their FAQs and community pages. These two knowledge banks are a suitable place to start if you require clarification on something. The average response times of their support team are also listed, and we can confirm that they’re true overall.


This company is operated by Platinum Gaming Limited which is registered in Gibraltar and licensed by the UK Gambling Commission. It follows the conventional rules set out in the Data Protection Act when handling and processing information. Unibet.co.uk is encrypted using 128-bit SSL technology issued by Trustwave so players can rest easy when placing their chips.

Responsible gaming

This well-established casino recognises the importance of responsible gaming both in the interest of the company itself as well as a measure to ensure customer well-being. Unibet casino uses the slogan 'know when to stop' to advocate its various limits and tools which may be set or applied by logging into the account. They also list different blocking websites, support groups and advice on how to address underage gambling.


Unibet is one of the better casinos online with pleasant branding and a long-standing reputation. Their choice of providers and games on offer are coupled with regular promotions that make any time spent there immensely enjoyable. Its look could benefit from a refresh to make it more current and easy to use. We’ll keep you in the loop if there are any updates at LiveCasino.com.