In a bid to increase its positioning in the UK, NetEnt announced its partnership with William Hill to do just that earlier today. Their live dealer game portfolio includes roulette, blackjack and the scalable Common Draw Blackjack.
As a player-centric software supplier, NetEnt Live adopts an iterative product development process and receives player feedback throughout. They also offer cutting-edge marketing tools which will allow operators to create tailored campaigns for both acquisition and retention.
Speaking on the deal, Henrik Fagerlund, MD NetEnt Malta Ltd., said, “I am very proud that William Hill has selected NetEnt for the delivery of Live Casino network tables. Having our games with one of the biggest live casino operators in the world is a great recognition of our Live Casino product. I’m certain that William Hill players are going to enjoy our games and the new features it brings.”
Barry Lennon, Head of Live Casino at William Hill, commented “William Hill has a strong legacy in offering live casino and we want to provide our players with the best games on the market. NetEnt has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players.”
NetEnt was founded by Pontus Lindwall back in 1996 but set out to conquer live casino in 2013. Over 900 employees, 100 hours of player interviews and 75,000 hours of real-time streaming per month can be attributed to the success of its live dealer product which you can learn more about in our NetEnt Live review.
Image source: netent.com