The winners of the EGR Nordic Awards 2018

The EGR Nordic Awards 2018 acknowledge and reward the most successful and innovative online gaming companies operating in Europe’s Nordic region.
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We’re the best source of the live casino reviews, promotions and news but if you ever need an all-encompassing look at who’s excelling in the igaming world, then the industry awards are a good place to start.
The first big ceremony of 2018 – The EGR Nordic Awards – acknowledged and rewarded the most successful and innovative online gaming companies operating in Europe’s Nordic region. This year’s edition culminated with a ceremony at the Corinthia Hotel in Malta and celebrated the industry’s best in commercial success, game-changing innovation, leading customer service and marketing prowess.
Read on to see the full list of winners of the EGR Nordic Awards 2018 and the criteria on which they were judged!
 
Nordics Operator: LeoVegas
The award recognizes the company that set the standards, was a driving force for innovation and demonstrated strong product performance in one or more key verticals.
Judging criteria:

  • Operational excellence
  • Quality and diversity of product
  • Innovation and differentiation
  • Growth and commercial success
  • Influence on wider egaming market
  • Strength of brand and marketing

 
Casino Operator: LeoVegas
In the competitive casino vertical, the operator needed to demonstrate originality, brand and product strength and a constant commitment to innovation.
Judging criteria:

  • Growth and commercial success
  • Innovation and differentiation
  • Quality of product
  • Customer acquisition and retention strategies
  • Quality of brand and marketing

 
Casino Content Supplier: Evolution Gaming
This award recognises the casino provider that offered the highest quality and most successful content, with special consideration given to innovation.
Judging criteria:

  • Product development
  • User interface and experience
  • Innovation
  • Understanding of customer needs

 
Casino Platform Supplier: NetEnt
The award recognises the supplier that offered the most successful casino product over the past year.
Judging criteria:

  • Scalability and integration
  • Commercial success
  • Stability and flexibility
  • Understanding of customer needs

 
Sports Betting Operator: LeoVegas
In this category, the judges searched for the operator that has been able to differentiate itself from its key Nordic-facing rivals through an excellent product offering, an effective marketing strategy and impressive global reach.
Judging criteria:

  • Scale and growth
  • Innovation and differentiation
  • Quality of on and offline marketing
  • Quality of product

 
Sports Betting Supplier: SBTech
In this category, the judges looked for the provider that offered market leading technology to the online wagering sector in the past year.
Judging criteria:

  • Back office/reporting
  • Quality of overall service
  • Product innovation
  • Commercial success
  • Understanding of customer needs

 
Mobile Operator: Casumo
The award recognizes the operator that showed evidence of innovation, growth, and the quality of product and service on both smartphone and tablet platforms.
Judging criteria:

  • Growth and commercial success of mobile products
  • Player metrics
  • Product quality and functionality
  • Innovation and differentiation
  • Cross-platform strategy

 
Socially Responsible Operator: Kindred
The winner was picked for its responsible gambling safeguards and comprehensive KYC procedures, problem gambling support and age verification technology.
Judging criteria:

  • Age verification
  • Problem gambling assistance
  • Problem gambling safeguards
  • CRM and problem gamblers
  • KYC procedures
  • Advancement of research in gambling

 
Customer Services Operator: Betsson Group
The judges rewarded the operator that demonstrated that it truly has the customer at the heart of its business.
Judging criteria:

  • Staff engagement in customer satisfaction strategy
  • Continual training and development
  • Continual measurement
  • Competitive advantage
  • Impact on retention

 
Marketing Campaign: Paf
The winner was selected based based on effective use of brand and contextual advertising along with other elements such as banner ads, use of SEO and viral marketing for a specific campaign.
Judging criteria:

  • Innovation and originality
  • Use of different channels
  • Creativity
  • ROI including growth in customer acquisition

 
In-house Innovation: Spillehallen.dk
This prize went to the operator that demonstrated it has developed the most effective in-house product or platform.
Judging criteria:

  • Quality of product
  • Evidence of positive commercial impact
  • Innovation and differentiation
  • Link to solving direct business need

 
Affiliate of the Year: Better Collective
The award went to the affiliate that differentiated himself from the competition through innovation, traffic generation and growth, genuine ROI for operators and the ability to build strong partner relationships.
Judging criteria:

  • Differentiation and quality of offering
  • Quality and scale of traffic
  • Growth
  • Innovation
  • Strong partner relationships

 
Affiliate programme: Cherry Affiliates
Judges looked for programmes that used made use of the full range of marketing tools available to drive customers to their sites.
Judging criteria:

  • Innovation and creativity
  • Brand messaging
  • Acquisition or retention numbers
  • Affiliate relationship management

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