Pragmatic Play acquires Extreme Live Gaming in landmark deal

Malta-based games provider Pragmatic Play acquires innovative live casino provider Extreme Live Gaming from the Novomatic Group for an undisclosed amount. This deal asserts Pragmatic Play’s position as a market-leader and boosts its already vast product offering.
Pragmatic Play acquires Extreme Live Gaming in landmark deal

Pragmatic Play acquires Extreme Live Gaming in landmark deal
Award-winning games provider Pragmatic Play announced its acquisition of Extreme Live Gaming from the Novomatic Group late last week. The deal – for an undisclosed amount – sees Pragmatic Play expand its multi-product portfolio to include some of the most unique live dealer games available today.

Founded in 2013 and acquired by Novomatic in 2014, Extreme Live Gaming is streams around 22 original roulette, blackjack and baccarat tables from its studios located in London. By combining cutting-edge technology with expert dealers, this provider continues to develop standout live casino games such as Golden Ball, Reel Roulette and Roulette 360. It’s licenced by both the UK Gambling and the Malta Gaming Authority which means its games are available at LeoVegas and Betsafe to name a few.

Commenting on the deal, Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.”

She continued by saying, “The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”

Darwyn Palenzuela, Chief Executive Officer of Extreme Live Gaming, added: “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”

About Pragmatic Play
Founded back in 2007, Pragmatic Play is an award-winning provider of RNG slots, scratchcards, bingo, and live casino based in Malta. Their catalogue of games is designed to create an immersive experience on both desktop and mobile, and are playable in numerous countries and languages. This leading games provider is available for you to enjoy at many UK casinos.

Image source: pragmaticplay.com

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