You know the drill. You spot an enticing offer – say a bonus for depositing to a new online casino or a discount on buying the latest iPhone. You press Claim or Add to Cart in anticipation only to be met with three+ pages of personal details to fill in including everything from your name, your age and even your personal identification card number.
Disheartened, you follow this tedious purchase process but somewhere between entering your pet’s name as a reply to your security question and agreeing to T&Cs you don’t bother reading, your enthusiasm fizzles.
Well, what if we told you that operators have heard your cries of frustration and an ever-increasing number of them are collaborating with payment providers to become no account casinos.
Hard to believe? It was for us at first too, but let’s break down what industry experts are calling the “most exciting thing to happen to online casino since the mobile revolution”.
The hint is in the name.
Instead of manually registering, simply enter your BankID, IBAN or some other form of authentication, depending on the payment method you use with your bank.
The trick, if you want to call it that, is that your financial institution of choice – be it Swedbank, Danske Bank or any other that use this system – already verified you themselves when you opened your account, so there’s no need for duplicate work.
Although they attempt to market themselves differently and standout in a developing niche of the gambling industry, our research revealed that most of them advertise their registration process in three simple steps:
Deposit → Verify your bank details → Play
It’s pretty straightforward, but there’s a couple of things about the process of registering to a no account casino that we’d like to clarify for you.
First off, there’s a distinct difference in the language used on their site. Instead of Register and Login buttons, you’ll come across ones that say Deposit / Play Direct and Continue Playing / Resume Play. This isn’t by chance but a deliberate attempt to suggest that your betting begins, or begins again, instantly upon returning to the site.
Press the former of the two types of buttons to initiate your journey with a new no account casino. From there, you’ll be asked to choose your country of residence – Sweden, Finland, Germany, Denmark -, the currency and the amount you’d like to deposit.
Next, you’ll be taken to a Trustly window and asked to select your bank from a list of ten or so payment providers. Then, according to the one you selected, enter either an authentication number, code or username and password associated with your banking service.
As usual, there’ll be a two-factor authentication process whereby a code will be sent to you via email or SMS as per your preference. Enter what you’re required to along with the amount you wish to deposit (usually a minimum of €10) and you’re good to go.
This is some of the process in action at NinjaCasino:
As a society, when we want something, we want it now, if not yesterday. So the idea of having to input personal information to register only to be asked to do it all over again to make a deposit will discourage even the most relentless roulette or blackjack bonus hunters.
Reducing the hoops that players have to jump through to sign up is a clear benefit but let’s explain how this works and take a look at a few more reasons behind the surge of online operators reinventing themselves as a no account casino.
As banks become increasingly tech-savvy, operators can do away with asking for personal details to ascertain who you are and instead use a national citizen ID and a third-party payment provider to obtain the necessary facts.
Electronic national IDs have been facilitating personal identification over the Internet since the early noughties, however, the Swedish BankID (with around 6.5 million active users today) and the Danish NemID are the most widespread in use.
Fintech company Trustly observed a gap in the customer journey early on and sought to marry electronic IDs and the casino registration process. Their Pay N Play product, with the slogan Play without delay, launched earlier this year merges the legal requirements of KYC (Know Your Customer) policies and depositing in one easy step. Players needn’t register or even have a Trustly account. All that’s required is one bank deposit, and the big payment brands of Sweden, Finland, Denmark and Germany, all make use of this system.
The reduction in the time it takes to register has a knock-on effect on how quickly you’ll receive a bonus. Of course, receiving your welcome bonus is almost instant but even thereafter, extra money and casino promotions such as bonus cards dealt to the blackjack table and weekly cashback deals are easy to come by, depending on where you choose to play.
It might come as no surprise if you’ve been around these parts before, but Evolution Gaming got its foot straight through the door as the games provider of choice for no account casinos. Comeon!, NinjaCasino and operators such as LeoVegas, William Hill and Betsson, stock around 80 or so roulette, blackjack and baccarat tables from this leading software supplier. Depending on the operator you settle on, you may also find titles from the likes of NetEnt Live and Authentic Gaming.
We’re pleased to see our online gaming preference is well-served, and if you were wondering, RNG tables games and a plethora of slot machines are available too.
|No Account Casinos||VS.||Standard Online Casinos|
|No complex registration process||Ten+ different personal pieces of information to input before you join|
|Straight to depositing from the get-go||Can only deposit after an account has been created|
|Can begin playing almost instantly||In some cases, you can only deposit after your account’s been verified, delaying gambling even further|
|Withdrawals are processed quicker||Processing a withdrawal request will vary greatly between operators and whether they ask you to verify your account first|
|Variety of casino games are available||Variety of casino games are available|
|Bonuses and promotions are still available but without the pesky CRM reminders||The only way to be notified of offers is by marking your communications settings to Yes and sometimes casino overdo it with the notifications|
Unsurprisingly, the novelty of no account casinos brings up new concerns, some of which we’ll clear up for you below.
For starters, all operators of this nature advise that your balance is saved each time you end a given playing session and will be safeguarded until your next visit. This is only possible as Trustly passes on crucial KYC (Know Your Customer) data to the operator that creates your player account in the background.
So while you needn’t enter anything yourself or send in verification documents (unless some information doesn’t match), the casino still knows who you are. Sure, this may contradict what you first thought of when you heard the term no account casino as but much like land-based establishments, players can never remain completely anonymous.
If you’re familiar with responsible gaming at typical online casinos, then you’ll be aware of the usual gaming limits and account blocking measures at your disposal. Perhaps due to the nature or newness (or both) of no account casinos, the tools that are available are somewhat restricted.
Some offer the usual deposit and loss limits that can be applied to your account fairly intuitively whereas others only offer the option to block all your deposits once you provide a support agent with your personal ID.
As tech advancements come in by the second to shake up both the financial and online casino industries, we foresee no account casinos progressing to no end. Refinements to its core concept as the industry grows and regulatory bodies begin to take note of it will undoubtedly follow soon after. Nevertheless, we’re captivated by what they’re doing so far and can’t wait for it to expand to central Europe.