LeoVegas buys 51% stake in Pixel.bet

LeoVegas Group announced the acquisition of 51% stake in Pixel Holding Group Ltd, the company behind the eSports betting operator Pixel.bet for €1.5m.
LeoVegas-buys-51-stake-in-Pixel.bet_

LeoVegas Group, through its investment company LeoVentures Ltd, announced the acquisition of 51% stake in Pixel Holding Group Ltd, the company behind the eSports betting operator Pixel.bet, for €1.5m.

Pixel.bet aims to position itself as the leading brand in eSports betting and it’s currently gearing up for a broader launch of its business across Europe. Initially, this expansion will focus on the Swedish and Nordics markets.

“eSports is an international and fast-growing area that engages millions of viewers and players every month. With this investment in Pixel.bet we as a Group will gain unique insight into a new and fast-growing segment.”, comments Gustaf Hagman, LeoVegas’ Group CEO and co-founder of LeoVegas Mobile Gaming Group.

Eirik Kristiansen, CEO of Pixel.bet, comments: “We love eSports. And we love betting. We want to create value for enthusiasts and add something truly extra to our community. Pixel.bet is, for example, the first to offer log-in with mobile BankID and instant withdrawals. In LeoVentures we have now found a unique partner and investor that understands and shares our passion.”

This acquisition is expected to be finalised during the third quarter 2018. The recent investment in Pixel.bet will not have any significant initial effect on the LeoVegas Group’s earnings or financial position.

About LeoVegas

LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017, the company passed the threshold for being classified as a unicorn, i.e., a startup valued at more than $1 billion USD. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X.

About Pixel.bet

Pixel.bet self-proclaims as “the fastest mobile eSports betting platform made by gamers for gamers”. The eSports casino offers punters the option to bet on the biggest eSports event such as DOTA 2, LoL, CS:GO, Hearthstone, Smite, World of Tanks and Heroes of the Storm.
Image source: pixel.bet, leovegasgroup.com
————
Check back for all the latest iGaming news from operators and providers alike as well as the latest offers and more right here. Follow us on Facebook and Twitter for exclusive updates too!

lIKE IT? SHARE IT!

Share on facebook
Share on twitter
Share on linkedin

Top Live Casinos

BGO

LiveCasino.com Exclusive: 50% Cashback up to £50

New UK customers only. Use code: LIVECASINO. Min. cashback £1. Max. cashback £50 on net losses on  live games only. Not available using Neteller or Skrill.. Cashback credited next day by 18:00 GMT. Cashback must be accepted within 3 days. 2.5% deposit fee. £2.50 withdrawal fee.

LeoVegas

Up to €700 Welcome Bonus

New Players Only. Up to €700 welcome bonus over your first four deposits. Minimum deposit: €10. Opt-in required: No. Bonus code required: No. Wagering requirement: 35X. Table restrictions: No. Free spins: No. Neteller or Skrill deposits not eligible.

PlayOJO

LiveCasino.com Exclusive: PlayOJO 50% Cashback up to £50

New Players Only. Cashback offer up to £50 on net losses playing live games only on first deposits of £20+. Claim cashback from Support. Only available to specific players registering until 31st July 2019 via the link below. If you have arrived on this page not via the designated offer via PlayOJO you will not be eligible for the offer. Rewards and game play policy applies.

Claim our UK exclusive bgo cashback bonus

18+ T&C Apply – BeGambleAware.org

New UK Players Only; Live casino specific: yes; Minimum deposit: £10; Opt-in required: yes; Bonus code required: yes; Table restrictions: no; Free spins: no; Validity: 3 days; New customers only. Use code: LIVECASINO. Min. cashback £1. Max. cashback £50 on net losses on Live Casino games only. Not available using Neteller or Skrill.. Cashback credited next day by 18:00 GMT. Cashback must be accepted within 3 days. 2.5% deposit fee. £2.50 withdrawal fee. Full T&Cs apply. BeGambleAware.org.

Grab our exclusive 50% Cashback Bonus at BGO

New UK customers only. 50% Cashback up to £50 (min £1) on net losses on Live Casino games only. Use code: LIVECASINO. No Neteller / Skrill. Cashback credited next day by 18:00 GMT, must be accepted within 3 days. 2.5% deposit fee. £2.50 withdrawal fee.
EXCLUSIVE

Latest News

LiveCasino.com

As a collective of industry veterans, avid casino-heads and casual players, it’s our mission to raise the game and provide you with the complete live casino experience.

© 2019 Bromar Publications LTD