Kindred, Betsson, GiG and Cherry form Norwegian association

Kindred, Betsson, GiG and Cherry form Norwegian trade body to encourage the government to allow internationally licensed online gambling operators to apply for local licenses.
Kindred, Betsson, GiG and Cherry form Norwegian association
  • Online gambling operators in Norway have formed a trade body to pressure the government to rethink its stance on online gaming.
  • Stenstrøm said the regulatory regimes in Denmark and Sweden recognise that regulating “all the serious companies under one, responsible license model” is the only way forward.
  • The NBO will be fully active from 1 May 2019.

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Online gambling operators in Norway – Kindred, Betsson, GiG and Cherry – have formed a trade body to urge the government to rethink its restrictive gambling policy.

The Norwegian Industry Association for Online Gambling (NBO) will be chaired by Kindred’s public affairs manager Rolf Sims, and Carl Fredrik Stenstrøm, Rikstoto former commercial director, as its secretary-general.

This new association aims to encourage Norway’s government end its current monopolistic stance in favour of a liberalised regime that would allow internationally licensed online gambling operators to apply for local licenses.

Stenstrøm said the regulatory regimes in Denmark and Sweden recognise that regulating “all the serious companies under one, responsible license model” is the only way forward. In addition, he stressed that this is a beneficial move for Norwegian players as efforts in responsible gaming are difficult to control if the market remains unmanaged by the government.

The NBO will be fully active from 1 May 2019.

Image source: Shutterstock

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