Following a deal with BlueRibbon, Ezugi will now offer its live casino players bespoke jackpot promotions and rewards at their roulette and blackjack tables.
Ezugi will start using Blue Ribbon’s marketing platform as an extra layer atop of their live casino tables, in a bid to increase player engagement and satisfaction. For online roulette and blackjack players, this means extra opportunities to participate in promotions that would otherwise be limited by the bonusing restrictions generally found at live table games.
Amir Askarov, co-founder and CEO BlueRibboon, said: “In today’s regulatory landscape, iGaming operators struggle to differentiate using the traditional marketing tools. By using the BlueRibbon platform, we believe operators can finally build a real point of difference with a powerful marketing tool that they can fully control and manage based on real business insights and that can be offered in verticals where jackpots were never used before.”
BlueRibbon recently signed a deal with jackpot insurance and risk management provider, RISQ, that gives BlueRibbon’s clients the means to offer unprecedented jackpots of up to £25m.
Ezugi chief executive Kfir Kugler added: “We are excited to be working with BlueRibbon as the newest and most innovative marketing enhancement to our platform. Given that live dealer is now standard in almost every online casino, operators are always recommended to take a multi-supplier approach. By utilizing BlueRibbion’s unique jackpot mechanism on top of the Ezugi games network, operators have a unique way of retaining their players.”
Paving the way into the next era of live dealer casinos, the Ezugi gaming’s union between land-based and live casino began back in 2013. Based in Tel Aviv, Israel and boasting around 200 employees, this up-and-coming casino provider is one to get excited about. The recognition they’ve received is well-deserved as their casino lobby is filled with over ten of the best online table games.
BlueRibbon is a marketing platform founded by former Playtech executives Amir Askarov and Dan Fischer that allows live casino providers to offer their partners personalised private rooms with jackpot features, dedicated tables with tailored jackpots for each player segment, and bespoke network promotions.