Hot on the heels of acquiring a licence from the UK Gambling Commission, Authentic Gaming has today announced its landmark partnership with Aspers Casino Westfield Stratford City.
This deal will see this games provider add live roulette streams from Great Britain to its extensive portfolio that includes the US, Romania and Denmark to name a few. Real-time gameplay is to be captured on HD cameras placed above and around the wheel and table, well out of the way of players who are physically present in the casino.
Authentic Gaming’s current customers include a number of popular UK online casinos such as LeoVegas, Mr Green and Unibet. Their player base will undoubtedly jump at the chance to play live roulette from a British land-based casino, an opportunity only possible with Evolution Gaming prior to this.
Damian Aspinall, chairman of the Aspers Group, commented: “This is exciting for a number of reasons, including adding the UK’s largest casino to the Authentic Gaming network, but also because we see live streaming as a key strategy for our own digital gaming product at aspers.com. It will immediately strengthen the product offering to our customers at aspers.com, and allow our retail players to carry on enjoying the true Aspers experience, even when they are not at the casino. It will also drive awareness of our brand, and stunning casino property, among players in the UK and right across Europe.”
Jonas Delin, CEO of Authentic Gaming, added: “We are proud of this partnership with Aspers, which will allow Authentic Gaming to make its roulette tables available in the UK and other regulated markets in Europe. The B2B-license means that we can finally offer our UK product to our existing customers, but also expand our network with new operators as we expect to see greater interest in our product. It is amazing that we now enter Europe’s largest live casino market!”
As Authentic Gaming forms part of LeoVentures, a subsidiary of LeoVegas AB, Gustaf Hagman, Group CEO, shared his thoughts too: “Authentic Gaming continues to deliver on its growth strategy and has entered into yet another strategically important agreement. At the end of last year the company signed an agreement with the gigantic Foxwood Resort Casino in the USA, and this is now being complemented with the UK’s largest casino.”
About Authentic Gaming
Authentic Gaming is a standout supplier of live roulette games from land-based casinos and studios around the world. This games provider is going from strength to strength in 2018 with its Foxwoods partnership and newly-opened automated roulette studio in Malta. Take a look at their past in our review.
Image source: aspersstratford.co.uk
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