Casinos are entertainment destinations through and through, and land-based ones are brought to life by the cheers of the players found inside.
Online operators are no different but sometimes struggle to capture the atmosphere of a land-based establishment on digital screens. One way they do this is by injecting a little personality into their brand through humorous TV casino adverts.
From the ones that’ll make you crack a smile to those that’ll leave your sides splitting, we’ve rounded up the top 5 casino adverts to bring some cheer to your day. Enjoy!
Disclaimer: The promotional offers mentioned in these casino ads may not be active, available in your region or both.
bgo – Beat the Boss
If you’re based in the UK and have been gambling for a while, you’ll certainly have come across bgo’s hilarious Beat the Boss campaign. Running from 2014, this TV spot starred Austin Powers’ Mini-Me actor, Verne Troyer as the operator’s hot-headed man in charge.
These series of bgo casino adverts place Troyer in situations where his narcissistic tendencies lead him to believe that no one can beat the boss. He’s always proven wrong however with comical results. You can’t help but chuckle at the extravagance of his performance.
Cameos from celebrity heiress Paris Hilton and internet sensation Dan Bilzerian popped up in 2015. The former faces off with the boss in a high-stakes blackjack game and wins, while the latter turns the casino pink in the boss’ absence. Our favourite has to be their Can’t Beat This spin on the Mc Hammer hit, dance sequence included. Troyer truly was the driving force behind these funny casino adverts.
PlayOJO – Find your OJO
PlayOJO brands itself as The Fair Casino, and fittingly, the PlayOJO casino advert it ran in 2018 took a jab at operators that left its players out in the cold with unjust policies.
In the short clip, popular British actor Ewen MacIntosh voices their alpaca mascot who has been mistreated by other operators. He soon gets his OJO back once he begins playing at PlayOJO and the solemn scene quickly changes to one with upbeat music and cute dance moves performed by the cuddly animal.
It’s a simple concept but the fact that many players can relate to feeling wronged by other casinos in the past packs a punch, plus the cute alpaca and fun music elicit a smile or two.
William Hill Casino – Your Game, Your Rules
One of the benefits of playing casino online is that you do it on your terms and William Hill thought it entertaining to take your lax at-home gambling habits and see what they’d look like in a land-based casino.
The William Hill casino advert walks you through a high-class, land-based establishment with the usual characters – clean-cut gentlemen in tuxedos, attractive women in cocktail dresses and professional dealers – as well as all the standard table action with slot machines in the background too.
Keep your eyes peeled though, there are a few out-of-place individuals who’ve gotten a little too comfortable on the casino floor. You’ll see a guy walking around in a towel, a man in his pyjamas at the blackjack table and someone with cookies stacked next to his chips at the roulette table. It’s humorous to see the habits of at-home betting in a real-life casino setting, and definitely succeeds in highlighting the benefits of the former.
JackpotJoy – Maxine Misunderstands
If you’ve got a virtual assistant like Amazon’s Alexa or similar at home you likely have at least one tale of a mishap or misunderstanding. Well, JackpotJoy’s latest series of casino adverts capitalises on this same feeling that most of its British punters have experienced with their own version of the smart gadget – Maxine.
In the initial JackpotJoy casino advert, the audience is told there’s a new winner every minute on JackpotJoy but only after British comedian Paddy McGuinness is understood by his new helpful home assistant – and turns on and off every possible appliance in his apartment.
Subsequent ads are much shorter and showcase a standalone winner that the funny man wishes to reward with something extra. He attempts to send individuals on a spa day, treat them to afternoon tea and a gift hamper. Unfortunately, McGuinness’ Lancashire accent is misunderstood and Maxine books in a sparring class, an afternoon with bees and sends a hamper of micro pigs instead.
It’s light-hearted but still succeeds in being one of the more playful adverts of recent times.
Paddy Power – Chav tranquillizer, Jesus, and more!
Paddy Power and funny (albeit very controversial) gambling advertising are synonymous and have been for almost two decades, which makes it difficult to pick just one Paddy Power casino advert as a standout. There’s the chav tranquillizer, men dressed as women for the Cheltenham races and Jesus healing players on the football pitch but perhaps the silliest advert that caused a stir was one they ran in 2002.
The poster depicted two elderly women shuffling across a zebra crossing, zimmer frames in tow, with odds next to each pensioner, as a lorry approaches. The accompanying caption “Let’s make things more interesting”, caused some people to believe the bookmaker was encouraging people to bet on who was more likely to get hit by the oncoming vehicle.
The advert caused 49 people to complain about it, citing that it “demeaned” older people, such that the ASA banned the ad, even after the bookmaker clarified that the bet implied in the advert was on which woman would reach the other side of the road first.
It’s ludicrous to think that such a simple image caused the outcry it did!
So, there you have it, some of the funniest casino adverts of all time. Which one was your favourite? We’re sure we’ll come across more funny casino advertising soon and when we do, we’ll share them with you!